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Mission / President’s Vision / Values

UWF’s mission, vision, and values drive learner-focused education, innovation, integrity, and community engagement to foster growth and impact.


The University of West Florida’s Strategic Plan for 2022-2027 builds upon the solid foundation of teaching, research and service established since we opened our doors in 1967. The mission, vision and values of the strategic plan were approved by the UWF Board of Trustees during the June 2022 meeting and by the Florida Board of Governors during the September 2022 meeting. The revised version of the plan was approved during the June 2025 Board of Trustees meeting.

Mission

UWF delivers a learner-focused university education that enables students from varied backgrounds to meet their career and life goals. UWF research and community partnerships advance the body of knowledge and enhance the prosperity of the region and the state.

President’s Vision

A fully engaged university recognized for the strength of our graduates, responsiveness to the needs of the state, and an unrelenting competitive spirit.

Values

Our institutional values—shared by students, faculty and staff—make UWF a great place to learn and to work. UWF maintains policies and practices and pursues initiatives congruent with our values.

Integrity

UWF operates with fairness, respect, and integrity in all matters: Doing the right thing for the right reason.

Innovation

UWF expands learning as well as knowledge through creating and embracing opportunities for transformational change.

Caring

UWF is student-centered, crafting a safe, healthy, sustainable, dynamic learning and working environment that fosters individual potential.

Engaging

UWF promotes a culture of collaboration, cooperation, communication, commitment, and engagement to accomplish shared goals.

Accessible

UWF is committed to providing accessible resources and opportunities for all individuals.

Respect

UWF is appreciative and respectful of the diversity among all people and their ideas.