Licensing Overview

The UWF Collegiate Licensing Program is the vehicle through which the University grants permission for the use of the University's marks. CLC (Collegiate Licensing Company) manages the University's licensing program for both the athletic and institutional logos.


Photo of Argonaut plush toy.
Find a variety of UWF licensed merchandise, including this 8-inch plush Argie, at the UWF Bookstore on campus.

UWF's licensing program

The University of West Florida’s academic reputation and intercollegiate athletic program success make our trademarks highly valued and worthy of protection. UWF Athletics compete in the ultra-competitive Gulf South Conference and has won eight NCAA Div. II national championships in sports such as baseball, men’s golf, men’s tennis and women’s soccer. In 2017, the Argonauts football team advanced to the NCAA Div. II National Championship Game in just their second season of competition.

About trademarks: Any mark, logo, hallmark, seal, symbol, nickname, letter(s), word, or derivative that can be associated with the University of West Florida and can be distinguished from those of other institutions or entities qualifies as a trademark. 

The University has entered into an agreement with CLC Licensing to manage the University's Licensing Program. Any manufacturer of products bearing any University of West Florida mark, including items for resale and internal use, must be properly licensed before offering such goods for distribution.  

Vendors should visit the CLC Licensing website and select the "Get Licensed" tab to apply for a license. The CLC contact for businesses interested in becoming licensed to produce UWF merchandise is Brandy Jamison, brandy.jamison@clc.com or 317.663.7433. Vendors will have access to the UWF licensed marks after they have completed the licensing registration process. Please keep in mind that a licensed vendor should be used at all times. Artwork for all items, whether purchased for resale or internal use, must be submitted by the licensed vendor to CLC for approval prior to distribution.

UWF community seeking vendors who are licensed with UWF will find current lists on the UWF Licensed Vendors webpage. UWF departments placing orders from licensed vendors should plan to allow time for the approval process, normally one to two days.

For information regarding logos or other brand-related questions, please consult the UWF Brand Portal or contact Institutional Communications, at brand@uwf.edu.

Licensing Program Contact: Linda Quina, Business and Auxiliary Services, (850) 474-2640, lquina@uwf.edu.


License types

Standard: Manufacturers producing products for resale to the general public that feature the UWF name or any of the UWF logos/marks must obtain a STANDARD license. Vendors should register for a license through CLC before producing or selling merchandise. UWF receives income from these royalty-producing items.

Internal: Manufacturers producing items for internal promotional use or giveaways that feature any of the UWF logos/marks must obtain a RESTRICTED license from CLC before facilitating orders for these goods. UWF does not receive royalty income from these items, but since these items can migrate off of campus they MUST remain in compliance with all graphic standards outlined in the brand portal.

Co-branded: Manufacturers may use their company logo along with UWF logos on items. UWF does not receive royalty income from these items, but since these items can migrate off of campus they MUST remain in compliance with all graphic standards outlined in the brand portal.

Where to buy UWF items

Show your school spirit and wear UWF gear on campus and in our community. UWF emblematic items are available for purchase at the locations below. To find the location nearest you, view the Google Map to these retail stores.

  • UWF Bookstore on campus
  • Argo Fan Shop at Argo Village on N. Davis Hwy.
  • Bed Bath & Beyond at Cordova Mall
  • CVS on Davis Hwy.
  • Dick's Sporting Goods at Cordova Mall
  • Embroidery Station at Cordova Mall
  • Publix on 9 Mile Road
  • Target on 9 Mile Road
  • Textbook Brokers on University Pkwy.
  • Walgreens on 9 Mile Road
  • Walmart on Hwy. 90 in Pace
  • Walmart Neighborhood Market on 9 Mile Road