Communication at UWF on the Emerald Coast

A Bachelor of Arts in Communication and Minor in Communication may be fully obtained at UWF on the Emerald Coast in Fort Walton Beach.


Program Description 

The Bachelor of Arts in Communication prepares students to build successful careers in today’s communication professions. The curriculum reflects today’s communication workplace, integrating classroom instruction with hands-on learning, client-based projects and internship opportunities.

As a transfer student, completion of the B.A. in Communication is possible at UWF on the Emerald Coast within two years through a combination of face-to-face classroom instruction, online instruction and videoconferencing. 

Courses are offered in advertising, public relations, journalism, speech and social media, with an emphasis on public relations, taught by professionals with years of industry experience as well as faculty with doctoral degrees who provide a theoretical underpinning to the coursework. The program offers flexible schedules to accommodate students from diverse walks of life, including the military service, the healthcare professions, and countless other fields that demand first-rate communication skills in order to succeed.

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Finish here. Finish strong.

It doesn't matter why you stopped. It matters that you finish. We know that life can get in the way, and our faculty at UWF Emerald Coast can help you finish what you started with high-impact, hands-on, concierge-style learning environments that can help you fulfill your dream of a bachelor's degree in Communications.


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Students build their communication and presentation skills.

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Potential Courses 

Below are some potential courses that may be offered on the UWF Emerald Coast Campus. Please consult the UWF Course Search feature upon registration. 

COM2713 Writing for the Communication Professions

3 sh (may not be repeated for credit)
Prerequisite: ENC 1101 AND ENC 1102

This introductory course exposes students to writing for communication professions such as advertising, public relations, and journalism. Students strengthen grammar and develop the writing skills necessary for specific forms of writing. Students will explore various types of writing such as newswriting, public relations writing, and advertising copy. Students will become familiar with Associated Press Style. Meets Gordon Rule Writing Requirement.

View course catalog. 

COM3003 Integrated AD/PR Concepts
JOU3100 News Reporting

JOU 3100   News Reporting

Col of Arts, Soc Sci and Human, Department of Communication

3 sh (may not be repeated for credit)
Prerequisite: COM 2713 AND ENC 1101 AND ENC 1102

This course will serve as an introduction to the world of news reporting, both print and online. Students will get a taste of what journalists do daily: generate story ideas, develop sources, conduct interviews, write, edit, rewrite and edit again. The course also will provide an overview of media law, media ethics and Associated Press style.

View the UWF Course Catalog. 

COM4940 Internship
COM3905 Directed Independent Study
PUR4407 Managing Media Relations

PUR 4407   Managing Media Relations

Col of Arts, Soc Sci and Human, Department of Communication

3 sh (may not be repeated for credit)
Prerequisite: PUR 3000 OR COM 3003

The ability to communicate effectively with the media on behalf of an organization is an essential skill for public relations professionals. Techniques and guidelines are provided for the role of organizational media relations manager with emphasis on the spokesperson. An overview of media needs, including communication planning, tips and techniques, and common pitfalls of organizational media relations programs. A considerable portion of the course requires students to participate as spokespersons in various scenario-based, video-tapped exercises.

View the UWF Course Catalog. 

PUR3100 Writing for PR

PUR 3100   Writing for Public Relations

Col of Arts, Soc Sci and Human, Department of Communication

3 sh (may not be repeated for credit)
Prerequisite: JOU 2100

Develops professional-level writing skills expected of beginning public relations practitioners. Students practice writing for different audiences and media, such as preparing memos, letters, new releases, crisis communication plans, features, media kits, speeches and newsletters.

View the UWF Course Catalog. 

COM2203 Communication Dynamics

COM 2203   Communication Dynamics

Col of Arts, Soc Sci and Human, Department of Communication

3 sh (may not be repeated for credit)

This course provides a theoretical foundation for understanding communication in the workplace, personal relationships, and mediated environments. Students will master the basics of conflict management, listening, nonverbal communication, strategic use of language, interviewing, leadership, teamwork, and intercultural communication. The course provides a foundation for advance-level studies in communication and helps students master communication proficiencies essential to success in professional and personal life.

View the UWF Course Catalog. 

PUR3990 Fundamentals of Social Media Comm
COM4301 Communication Research

COM 4301   Communication Research

Col of Arts, Soc Sci and Human, Department of Communication

3 sh (may not be repeated for credit)

This course will examine primary and secondary research methods useful to comprehensive communication investigation and integrated public relations/advertising campaigns.

View the UWF Course Catalog. 

PUR4400 Crisis PR

PUR 4400   Crisis Public Relations

Col of Arts, Soc Sci and Human, Department of Communication

3 sh (may not be repeated for credit)
Prerequisite: PUR 3000 OR COM 3003

Examines crisis public relations planning, preparation, and execution. Focus is on assessment of risk, types of crises, role of and interaction with the media and other publics. Cases are examined to apply what is learned to examples of actual organizational crises. An "ask-the-expert" discussion series presents crisis communication as it relates to corporate, not-for-profit, education, and national-level government public relations.

View the UWF Course Catalog.

COM4103 Leadership Communication

COM 4103   Leadership Communication

Col of Arts, Soc Sci and Human, Department of Communication

3 sh (may not be repeated for credit)

Promotes leadership development through study of leadership theory and concepts and practical application of leadership laboratory experience. Based on a servant leader philosophy, focuses on building leadership competencies in interpersonal communication, public presentations, team building, working in multicultural environments, mentoring, problem solving and influence strategies used in interpersonal and public forums to bring about community and organizational change. Leadership skill-building opportunity to all participants. Credit may not be received in both COM 4103 and COM 4103C.

View UWF Course Catalog. 

PUR4801 PR Campaigns

PUR 4801   Public Relations Campaigns

Col of Arts, Soc Sci and Human, Department of Communication

3 sh (may not be repeated for credit)
Prerequisite: (COM 3003 OR PUR 3000) AND (PUR 3100)

A capstone course focusing on applying communication and public relations research and theory for a real client. Provides a thorough experience in conducting public relations and integrated communications campaigns and in preparing communication materials. Working in teams, students prepare and conduct the research, planning, implementation and evaluation of an actual campaign for a client. An advanced course requiring full understanding of public relations theory, writing, techniques and research methods. Credit may not be received in both PUR 4801 and PUR 4802.

View UWF Course Catalog.

PUR4930 PR Issues and Trends

PUR 4930   Current Issues and Trends in Public Relations

Col of Arts, Soc Sci and Human, Department of Communication

3 sh (may not be repeated for credit)
Prerequisite: (COM 3003 OR PUR 3000) AND (PUR 3100)

Focuses on a range of current issues facing the public relations profession from a theoretical and practical perspective. Exploration of selected topics such as emerging trends in the use of technology, diversity and multiculturalism, increased use of social media, and environmental issues impacting the organization. Senior status within the PR major required.

View UWF Course Catalog. 




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UWF Emerald Coast

UWF on the Emerald Coast is a joint University of West Florida and Northwest Florida State College campus located in Fort Walton Beach.

UWF on the Emerald Coast

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